Table of Contents

Introduction/Overview Preface

Uniqueness of this book. What is mediated Learning? How to Use other Texts and Manuals with this One. The Inter-disciplinary Aspects of This Course. About the Teaching Chronology. Using Technology & the Supporting Web Site. What is Sweeps & How Sweeps Fits In. How a Daily Announcements Program Can Fit In.


1. Class Administration & Procedures

Course Goals & Objectives Class. Syllabus/Grading Policy. Educational Benchmarks. Student Recordkeeping Worksheets. Teaching Chronology. Hard-copy Samples such as: Acceptable Use Policies; Class Rules; Pre-test;Exam Review Sheets; Exams & Quizzes; Portfolio Assessment Scorecard.


2. Developing a Literacy for Television & the Media

Introduction, Goals & Outcomes. The Media Paradigm (Filtering the Content on TV). Censorship vs 1st Amendment. Copyrights vs Patents. How to Watch a Newscast. How Stations/Networks Make Money. Television Ratings & Sweeps System. Biases in surveys. How to Make 1,250 = 1 million Households. How to Deconstruct Commercials. TV Code of Ethics.

Assessment Activity:
Project #6 - PSA/Commercial


3. Equipment Basics: Using TV to Tell a Visual Story

Introduction, Goals & Outcomes. The Basics: How TV Works. How to Read a User Manual. The Viewfinder and other Parts of a Camera. Microphones & Connectors. Video Devices to Supplement the Storyline.

Assessment Activity:
Equipment Competency Checklist


4. Writing for a Visual Medium: Cultivating a Visual/Verbal Relationship

Introduction, Goals & Outcomes. Visual Story-telling: (TV is not a radio w/ Pictures). The Inter-action Between Video and Audio. The Five Uses for a Story Board. Script Formats (News vs Non-news). Using Active vs Passive Voice in News Scripts. Editing Another's Work. How to Write an Interview.

Assessment Activities:
Project #1 - Still Shots;
Project #2 - Stop Action;
Project #3- Weather Segment
Project #4 - How To/Instructional Video

5. Developing an Acuity for a Visual Medium

Introduction, Goals & Outcomes. Analyzing Citizen Kane. Body Language. How to Read a News Script. Principles of Visual Design. Manipulating Moods. Developing Life-long Learners through Analyzing Learning Styles.

Assessment Activities:
On-Screen News Reading
Learning Styles Inventory


6. Broadcast/Media History - The Birth of Television

Introduction, Goals & Outcomes Pre-Marconi Era 1870-1900 Marconi's "Black Box" 1900-1919 Golden Age of Radio 1920-1940 Making Order Out of Chaos 1927-1934 Going for It 1935-1945 Golden Age of Television 1950-1957 "Prime Time" 1958-1969 "The Last Great Ride" 1975-1989 The HBO/MTV Generation 1990- ? The Communications Act of 1996 - Is Chaos Back? What's the Big Deal about 2006?

Assessment Activity
Project #7 - Decades Project & Interview


7. Production Basics

Show Production Techniques. Using the ASSURE Model to Plan a Production. ENG vs EFP. The Production Team. Sequencing a Production. Time Management. Post-Production: Audio dubbing - Linear editing - Non-linear editing. Basic Special Effects.

Assessment Activities:
Tests & Quizzes;
Project #8 - Sweeps Competition.