Ratings Quest Activity

Introduction
In this web-based scavenger hunt, you will learn:

This is a follow-up to class discussions about television news and will help you determine the answer to the following ultimate question: Do you think ratings affect what is shown on the news?


Using the links, answer the following questions. The team with the most correct answers wins.

Links:

Current Ratings
AC Neilsen Web Page  
How ratings Work
What is a "Share", "HUT", "PUT"?

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The first five answers come from Ultimate TV. (Hint: for some of them, you may have to look in the archives).

1. What is the site name (URL) for where you can find information on the latest ratings/rankings? http://www _______________.com.

2. In the Top 100 shows report, find the favorite TV Show of all time: _______________________.

3. What was the order ranking for the latest ratings period? Place the number of the ranking order next to the network? (HINT: Ratings are a business issue).

CBS NBC ABC UPN WB FOX

4. What network did FOX acquire and premier in August of 1998? __________________________.

The following can be found on the Nielsen, and subsequently listed web pages. AC Nielsen is a company that is the leading provider of media research in the USA.

5. How long have they been around? ___________ yrs.

6. Where is the AC Nielsen computer located? _________________________.

7. What is a "share" What does a rating % represent? _________________________.

9. What is a "HUT"?_____________________.

10. What is a "PUT"? _____________________.

Inter-disciplinary Subject(s)
Math, Media literacy

How you will be graded
The team with the most correct answers wins.

Digging Deeper

The Math Behind the Ratings:
Validity
Reliability
Sampling /Blocking

ROAR Newsletter
Learning about TV Ratings

Instructional Material Related to Polls & Surveys:
Reliability: What's the Difference?

Video(s) shown in class
Against all Odds: Inside Statistics; PBS,
The Annenberg/CBP Collection.
The Chronkite Report: Headlines and Sound Bites, (1997), The Discovery Channel.