Commercial Project


You are to produce a one minute commercial about a product or service, or public service announcement presented for the "common good".

To help you, we have provided a few links at the end of this session.

For your final project you will present your product or service in the best possible light. It must be accompanied by a theme song or "jingle" that supplements the visual imagery.

You need to first make up a story-board and write a short paragraph that describes the main focus and/or strengths of the product or service you are trying to sell. Your commercial or PSA should include several of the seven elements of a good commercial as discussed in class.

The objective is for you to "tell your product story" and to present your ideas in a milieu that properly sets the mood.

Remember, the video should be in focus and properly framed, according to the techniques we learned in class.

Inter-disciplinary Subject(s)

English (Story-Telling) , Technology (Animation), Media Literacy

How you will be graded
Your presentation will be graded on style, presentation, and a determination as to whether it actually tells a cohesive story. Your accompanying music must correctly correspond to the topic and supplement your story-line.

To teach you about the importance of schedules and time limits that generally accompany video projects in real life, you will be graded as to how closely you come stay within the one minute time limit. You will be given only a 5 second lee-way (plus or minus).

Digging Deeper

How to Make Money Producing Cable TV Spots
Elements of Marketing

Videos shown in class